ActivSpaces, perched on "Silicon Mountain" itself, had a front-row view to the season of mist and rainfall. We spent a lot more quiet time indoors, thinking up strategies on how we would approach the market. Ideas flew in from left and right but we were determined to cater to our consumers by keeping it simple and truly valuable.
Our ear to social media had checked our progress indicators; consumers found Gosabi to be simple to use and they clamored for information from more regions. Testifying to the utility of the platform, analyses showed that 70% of our growing traffic was return-visitors. We decided to build on this by making the site even simpler with a new design and better search algorithm while taking steps towards getting more content. By July 22nd, we had gathered a considerable amount of data from Douala (the commercial capital), Yaounde (the administrative capital), and from the grasslands, Bamenda.
We were not ready to throw this information out into the fray to get feedback we already had. Besides, events had drawn our attention to the fact that we had bogies hot on our trail. So our next phase was going to involve a practical way of connecting visitors with listed organizations. In this light, we decided to keep the Accounts section closed for another month while we built a new functionality into the system. Retreating was against our traditional principles, but we had to adapt to circumstances. We were also positive that within one month, we would be making one of the coolest announcements in Cameroon's history of online marketing.
It was a slow, steady and silent progression.
