Thursday, June 23, 2011

Life Is An Algorithm And Then You Marry One


Every day of our lives, we have to figure out the logical process by which we are going to sort out and handle the immediate problems facing us. We are subconsciously thinking up algorithms all the time.

In war, like in business, the smartest strategists are simply those with the most sophisticated algorithms. They think several steps ahead and develop preemptive measures that are activated under a variety of conditions. To add to their genius, they adapt around unforeseen and new circumstances.

In the field of search marketing, this reality is much more of a headache. The newbie develops a search algorithm that imaginably will serve for a while to come. But with each new change in infrastructure and each update to the database, it becomes clear that in order to keep results efficient and relevant, the algorithm has to change too.

When we started developing Gosabi, a member of our incubator [ActivSpaces], far surpassing us in software development knowledge, told us that he had never taken up the challenge of building a search tool after learning of the hardships that giants like Google had braved.

Bear with Gosabi on the search. It is far from the most efficient, but we’ve understood that there is going to be a long courtship before we subdue that algorithm. She’s playing hard-to-get and that’s how she should play; the final result will be worth it ;)

For now we suggest that you try and use the simplest mainstream words for whatever you are looking for. We really appreciate all the beta testers who’ve given us invaluable feedback. And if you can’t find what you are looking for on Gosabi, contact us and tell us what it is.

Happy Fishing!

No comments:

Post a Comment